Indie Game Developer Business Essentials

Instructors

Learn from professionals who do what they teach.

Our instructors are experienced industry experts from around the globe, bringing decades of combined knowledge and real-world experience to every course.

Driven by a passion for creating games, our instructors combine industry expertise and global perspectives to help students build the skills and confidence needed to succeed in game development.

Bundle Contents

Showcase courses, digital downloads and coaching in your Bundle.

Building Your Game MVP

This session gives indie developers a complete framework for scoping, planning, and shipping a focused first version of their game — and knowing what to do after it lands. Attendees will complete a framework exercise for planning and building their MVP.

Esmeralda Hoffman

$99

Commercial Risk Workshop: Why Your Game Might Not Sell

Most indie games don’t fail because they’re bad. They fail due to early, never revisited decisions. This hands-on workshop covers six key risks: market, discovery, positioning, execution, commercial, and timing. You’ll use practical tools to audit your project, refine your positioning, calculate break-even, and commit to one concrete action this week.

Jay Powell

$99

Comparable Titles and Market Positioning

Learn how to position your game in a crowded market by identifying the right comparable titles and clearly defining what sets it apart. Through guided exercises, you’ll build a comparison matrix and visual positioning graph to turn your game’s unique mechanics into compelling, data-backed proof for publishers and investors.

Eline Muijres

$99

Introduction to the Business of Video Games

Learn the business side of game development, from budgeting and marketing to pitching and studio fundamentals, with practical insights into taking a game from idea to launch.

Jay Powell

FREE

Self - Publishing PC & Console Games Part 2

Ready to turn your passion project into a commercial release? Part 2 of this course offers a clear roadmap for self-publishing your PC and console games, from platform setup to audience engagement.

Jay Powell

$99

Self - Publishing PC & Console Games Part 1

A practical guide to self-publishing PC and console games as an independent developer. No publisher, no middleman - just you and the tools available to get your game to market. Part 1 focuses on preparation: the work that happens before your game reaches players.

Jay Powell

$99

Defining Your Game MVP

Learn what an MVP really means in game development, how to use your core loop to guide scope decisions, and how to prioritize features for launch or the roadmap.

Esmeralda Hoffman

$99

Game Monetization for PC and Console - Part 1

This session helps indie studios understand game monetization by exploring revenue trade-offs, development impacts, player retention across key models, and common monetization mistakes.

Jay Powell

$99

Game Monetization for PC and Console - Part 2

Part 2 of our Game Monetization course, covers pricing strategies, Steam best practices, console-specific concerns, DLC approvals, and managing community perception and monetization ethics.

Jay Powell

$99

Feature Lock and Managing Scope

This session gives indie developers the frameworks, vocabulary, and practical tools to stop scope from growing and start moving toward launch. Five structured exercises are built into the session, and the workshop concludes with a capstone assignment that produces a complete Scope Discipline Plan for your specific game.

Esmeralda Hoffman

$99

Understanding Your Audience

This session explores how to identify, understand, and validate your target audience in order to make better design and marketing decisions. By the end, attendees will have a practical framework they can apply directly to their own projects.

Amira Ballouz

$99

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