A closer look at modern game monetization.
In Part 1 of this two-part series, Jay will guide indie studios through the practical realities of game monetization.
Participants will learn why monetization discussions should begin on day one and how a game’s chosen monetization strategy influences development decisions throughout the entire development process.
The course explores the most common monetization models: including premium, free-to-play, DLC/expansions, and live service. Jay will examine the strengths and challenges, of each approach.
By the end of the session, attendees will leave with a clear understanding of the five most important monetization decisions that should be made early in development.
Your Instructor
Jay Powell
With a wealth of game industry experience spanning over two decades, Jay is recognized as a seasoned business expert renowned for formulating impactful licenses and strategic partnerships. He has spent the last decade building The Powell Group from a solo operation to the robust firm it is today with team members and clients on every continent.
Owner and Founder
The Powell Group
IndieGameBusiness®
Key Learning Objectives
Participants will:
Understand the major monetization models used in modern video games.
Analyze the strategic role and implementation of downloadable content (DLC).
Develop a strong understanding of microtransactions and their impact on player engagement and revenue.
Evaluate the structure, benefits, and challenges of subscription-based gaming services.
