Why does understanding your audience matter?
This session explores how to identify, understand, and validate your target audience in order to make better design and marketing decisions.
By the end, attendees will have a practical framework they can apply directly to their own projects.
Your Instructor
Amira Ballouz
Graduated with an architecture degree, and abandoned that career path for something more fun… Games!
Environment artist for 2 years at a local studio back in Lebanon.
Transitioned into business, finishing up my MSc in Game Business in France
Business Developer at The Powell Group
Key Learning Objectives
Participants will have:
A clear understanding of why knowing your target audience matters.
The ability to define your genre and identify competitors to strengthen your positioning.
A framework for identifying your audience using four key segmentation categories.
An overview of the player's journey and its role in engagement and retention.
Deeper insights into each stage of the player's journey and how to apply them effectively.
