The Road to Release Starts Here
A practical guide to self-publishing PC and console games as an independent developer.
No publisher, no middleman - just you and the tools available to get your game to market.
Part 1 focuses on preparation: the work that happens before your game reaches players.
Your Instructor
Jay Powell
With a wealth of game industry experience spanning over two decades, Jay is recognized as a seasoned business expert renowned for formulating impactful licenses and strategic partnerships. He has spent the last decade building The Powell Group from a solo operation to the robust firm it is today with team members and clients on every continent.
Owner and Founder
The Powell Group
IndieGameBusiness®
Key Learning Objectives
Participants will be able to:
Understand platform technical requirements and compliance expectations.
Build a compelling brand identity for your studio and game.
Create professional marketing materials that increase visibility.
Evaluate and implement effective pricing strategies based on market positioning, player expectations, and perceived value.
Developer Business Essentials
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